Learn how to use WordPress for your website to keep it up-to-date and use Content Marketing (blog) to get discovered by customers
After using our first website “site builder” in 2005 we upgraded to WordPress for our websites and blogs because it provides the professional structure of a website with the ease of use of a content management system (CMS) that many people can contribute to. Along the way we have learnt some great tools that have helped us become one of the largest online destinations for MYOB courses in Australia! and in this WordPress course we share them with you.
Warning! You’re gonna need content for marketing
There are some things you should know about before embarking on a WordPress course – you need pictures and writing – these are things that you need regardless of how well you know WordPress and they often need to be OK’d or approved by a manager, the marketing department or the boss, so make sure you have a good supply of what they call “Content”, you’re going to need it.
If you need help with content check out our content marketing services company!
Pages, Posts, images and hyperlinks come first
Like all of our small business courses we aim to provide the most rudimentary information first. That’s information that most WordPress users would need and it starts with information about posts and pages because these are your building blocks. Once you have your pages filled with content you can start to manage how your website visitors navigate your website and this is usually with links (within your text) or the menu structure.
WordPress Training Course Objectives
This course is aimed at giving you the tools to manage a website for the purposes of content creation (page and posts), online marketing using blogs, SEO, keyword tweaking and newsletters and then anaytics and measuring tools to help you measure the success of your website and online strategy.
- WordPress, Blogging and SEO
- Online, Digital and Internet Content Marketing
- Analytics and Measuring Performance
- Social Media and Communities
WordPress Course Sections
WordPress Pages and Posts
This part of the course takes you through the administration side of editing posts and page and inserting images. The image above shows you the screen shot of this very page being edited. Topics include:
- The WordPress Website Introduction
- Pages and Posts
- Administration Dashboard
- Page Information
- Modifying Pages
- Structuring Pages
- Page Order
- Inserting Paypal Button code
- Insert and Manage Images
- Post Categories
- Post tags
WordPress Dashboard Administration, Privileges and Settings
With Administrator privileges you are now able to affect global aspects of your websites appearance. You can also arrange the website layout and user access permission. The image above shows the installed Plugins and you can see one allows your website to be re-sized automatically if the person viewing your website is using an iPhone or iPad.
- Understanding Administrator privileges
- General Settings including Page titles
- Writing and Reading Settings – including Home page formatting
- Writing and Reading Settings – Setting Home and Blog Pages
- Reading Settings – Number of Posts and RSS Feed intro
- Permalinks, page names and Search Engine Optimisation
- Managing Users, modifying roles and creating new users
- Deleting Users and allocating links and posts
- Introduction to Plugins – download WPtouch for iPads and iPhones
- Working with Premium Plugins like GravityForms
Design options and Themes
There are potentially hundreds of thousands of themes available for Websites driven by WordPress. Some are free and others cost money, but either way you look at them, they enable you to have a professional website for one tenth of what you would pay to have someone design one from scratch! This image shows some of the Premium WordPress themes that are available for under $50.
Background colours, and header images are just the beginning. Learn to install free and premium themes and then customise them using widgets, plugins, custom menus and RSS newsfeeds
- WordPress Design – Changing the layout completely with different Themes
- WordPress Design – Finding the best theme and downloading it
- WordPress Design – Installing and activating a theme
- WordPress Design – Theme appearance options are specific to the theme
- WordPress Design – Background and Header appearance for default WordPress theme
- WordPress Design – Uploading your own background image
- WordPress Design – Working with widgets and the sidebar
- WordPress Design – Widgets in more detail – tag cloud, text, meta
- WordPress Design – Create alternate menus and apply them to your theme
- WordPress Design – Customising menus with external links and categories
- WordPress Design – Advanced Theme Appearance Options
- WordPress Design – Different Widgets for different Themes
- WordPress Design – Widgets and RSS newsfeeds
Website Hosting Control Panel – email
Your website hosting control panel provides you with stats about your website usage, but most importantly your email and other applications. Learn how to manage your email accounts and email access.
- Website Hosting – Control Panel
- Website Hosting – Create an Email Account
- Website Hosting – Setting up the Email Account on your computer
- Website Hosting – Using your email address with webmail
- Website Hosting – Email Catch-all, Forwarder and AutoResponders
- Website Hosting – Website Statistics and logs
Blogs, Posts and RSS Feeds
Google have a range of tools to help you gain exposure on the world wide web and one of these tools is called Feedburner. This tool will enable you to have your own email list subscribers attached to your blog.
Nareev Bhatt was one of Australia’s top bloggers back in 2009 and he and other top bloggers like Karen Cheng use a simple website with Google Feedburner to deliver their news to anyone who wants to read it. This course will show you how to have your own newsletter using your WordPress Blog and FeedBurner.
- Signup to Google Feedburner
- Adding your blog to your Google Feedburner
- Integrating Google Feedburner & WordPress (subscription form)
File Management and File Transfer Protocol (FTP)
- Internet Beginners – Download and install Google chrome browser
- Internet Beginners – Download and install FileZilla FTP software
- Windows File Management, C drive and USB drives
- Windows File Management, C drive and USB drives – viewing image files part 1
- Windows File Management, C drive and USB drives – viewing image files part 2
- Windows File Management, C drive and USB drives – selecting & moving files
- Windows File Management and FileZilla – remote and local sites
- Themes and FTP – Finding and downloading WordPress premium themes – SimplePress
- Themes and FTP – Installing a Theme from Elegant Themes using WordPress
- Themes and FTP – Using FTP to move files to a website hosting account and install a theme
Website Statistics and Google Analytics
- Website Statistics – Website Hosting statistics in your domain administration area
- Website Statistics – Signing up for a Google Analytics Account
Backing up your website
- WordPress Backup and Upgrade – Upgrading your WordPress to the latest version
- WordPress Backup and Upgrade – Backing up your WordPress Data
Features of Premium Themes
- Getting Google Analytics code into your WordPress site
- Modifying the Navigation menu in Simple Press and other Elegant themes using the epanel
- Inserting Logo and Favicon at your WordPress site
- Activating the Featured Post feature
- Home Page Features for Premium Themes
Social media and commenting
- Social Media – Handling website comments and comment spam
Working with images
So, you’ve worked out page and posts and had a go at your menuing system and some administration and navigation features and you’ve come to the image side of your project. It is important to understand that many company have a graphic designer and/or a photographer that they work with just for these type of images.
We’ll go through some free software programs and some great tips to show you how to find and how to edit image and get them into the featured areas of your website.
- Installing and navigating GIMP Image manipulation software
- Finding Professional images for featured slider
- Working with logo files
- Image pixel size
- Getting professional images for your website
- Image file details
- Changing the Canvas size and offset to scale image size
- Scaling the image down
- Inserting Featured images into blog posts for the feature slider
- Inserting Featured images into Pages – note about bmp, tiff, jpeg, gif and png formats
- Giving an image a transparent background – including image layers
- Inserting a logo into a WordPress premium theme from Elegant Themes
Can I make my own site?
Yes. We’ve thought of that too and we have a special offer for real estate agents who want to create and maintain their own website so they can get discovered by vendors who want to list their property for sale. When you register with our sister company (123ezy) for a real estate agent website, you’ll get this WordPress course included at no cost as a free bonus..
What if my website content is not perfect!?
When you start on your website design and online marketing journey you’ll discover that your website is never finished – it’s never perfect. Even if you have done all your planning and you think you know what is important things will always change and the most important thing to remember is this.
You have a website to get discovered online and you need to do things to get discovered. If you want to get discovered by Google you’ll also need to make sure your website is always current, up-to-date, accurate and most importantly relevant.